How We Work

Sparkle was set up to make brands’ and agencies’ lives easier by being a sole point of access to the entire comedy industry. Having a strong marketing background enables us to thoroughly understand brands’ campaign objectives. We then translate those into the right comedy-based solutions.

“Caroline and her team are a pleasure to work with. Their knowledge and professionalism gave us full confidence in delivering a campaign that relied on getting it right first time.”
Woo Communications

Why we are THE contact for comedy

Sparkle is established within the comedy industry, working with all its agents, promoters, production companies, comedy venues, awards, events, tours and festivals. Being independent means we’re not biased towards any one comedy property or brand. This enables us to work with the best opportunities across the comedy industry to meet the brief. Whether it’s a major celebrity tour, bespoke comedy content or a stand-up comedian for kids, we make it happen!

We also advise the comedy industry on how to tailor events/opportunities to attract brand involvement.

“Sparkle’s passion for comedy also means they understand not only the industry, but also the needs and expectations of anyone producing, or even performing in, any event they champion.”